All work
Case 05
Reseller B2B App / Web / Back Office
Designed reseller-facing B2B app, web, and back office experiences for operational workflows, permission-related logic, and business-facing product tasks.
ResellerB2BBO AppAdmin SystemOperational UXPermission Flow
- Clearer reseller product flows across app, web, and back office
- Product type
- Reseller app, web & back office
- Platform
- App, Web, Back Office
- Timeline
- 2023–2026 · multi-phase product stream
- Role
- B2B UX, admin UX, reseller product UX, flow design
- Team
- Designer, PM, operations stakeholders, frontend engineers
- Tools
- Figma, FigJam
Why this project existed
Reseller product for business users managing operational tasks, product behavior, and reseller workflows across app, web, and back office.
What I owned
- B2B UX
- Admin UX
- Reseller Product UX
- Flow Design
- Permission Logic
- Operational UX
What made it hard
- Needed efficient task completion for daily operational use
- Back office complexity grows fast
- Permissions, roles, and operational rules layered on top of each other
- App and web needed to stay consistent
- Clear product logic for both internal teams and external users
How it came together
- 1Clarified reseller roles and core tasks
- 2Mapped back office, app, and web flows
- 3Structured permission logic
- 4Designed UI flows for operational behavior
- 5Reviewed implementation with frontend
- 6Adjusted details and edge cases after testing
The thinking behind it
Prioritized clarity, control, and task efficiency — reducing ambiguity and supporting repeated operational use.
Selected views
Abstract representations — original mockups, not client screenshots.
What changed
- Clearer reseller product flows across app, web, and back office
What I took away
Reinforced my experience designing B2B systems where workflow, permission logic, and structure matter more than decorative UI.