Style 07 / Occult Archive
Karenya Lin
Senior Product Designer — B2B SaaS · AI Prototyping · Design-to-CodeI lead end-to-end design for complex B2B workflows, aligning Product, Sales, and Engineering across France, Belgium, Germany, Taiwan, and Indonesia—from ambiguous requirements to implementation-ready, QA-verified products.

- years designing B2B / B2C / B2B2C products
- 7+
- years leading design as UIUX Lead
- 3+
- case studies across payment, eGift, eSIM, platforms, and product building
- 16
Index 01 / Selected work
A working archive, not a highlight reel.
- 012019Open record
eGift & Payment Experience System
Fintech UX / Platform UX
- 022022Open record
UPSIM eSIM App / Web Experience
Platform UX / eSIM
- 032021Open record
Portal UIUX V2 / Web Portal Standard Demo
B2B SaaS / Enterprise UX
- 042023Open record
Partial Payment / Partial Redeem Flow
Fintech UX / Payment
- 052023Open record
Reseller B2B App / Web / Back Office
B2B SaaS / Enterprise UX
- 062021Open record
React / SCSS Production UI — eGift Animation & IDME
Builder / Code / Enterprise UX
Index 02 / Personal source material
The hand behind the systems.
Character sketches and visual notes are where my interest in expression, symbolism, and motion first took shape.



Index 03 / Practice
What I design and how I move through it.
- 01
Complex Product Flows
Flows for products that involve multiple roles, business rules, edge cases, payment logic, verification steps, currency handling, redemption logic, and cross-platform behavior.
- 02
B2B Portals & Admin Systems
Admin tools, reseller back office systems, permission-based portals, department-level controls, multi-BU structures, parameter-based products, and internal workflows.
- 03
B2C & B2B2C Purchase Flows
Consumer-facing checkout, eGift purchase, promo app, voucher, coupon, delivery, transfer, redemption, animation, and 2FA experiences designed for clarity and usability.
- 04
eGift & Payment Experiences
eGift web transfer, different-currency transfer, partial redeem/payment, physical redeem, PDF download, online redeem, Apple/Google Wallet support, and voucher payment logic.
Index 04 / Experience
Seven years in production environments.
Aug 2019 – Present
UIUX Designer / UIUX Lead
Ogloba / WoodoosDesigned and shipped B2B, B2C, and B2B2C product experiences across web portals, eGift platforms, eSIM apps, promo apps, reseller back office systems, POS experiences, payment-related flows, admin tools, corporate websites, and production UI features — translating ambiguous business needs into user flows, IA, wireframes, and implementation-ready design specifications.